About me
I'm a creative director based in Brasília, with over a decade leading creative work in high-profile institutional environments — three Brazilian federal agencies, one of the largest creative companies in the United States, and an independent practice in the capital. Brand thinking paired with hands-on execution: from concept to final deliverable, with fluency in generative AI applied to design. Today I'm the creative director at the Brazilian Supreme Court (STF), leading creative direction for the communications of the highest court of the Brazilian Judiciary.
I work across creative direction, branding, and digital design. Projects pair brand thinking with hands-on execution — from concept to final deliverable, with generative AI woven into the daily workflow.
Creative Direction
Creative leadership for brands, campaigns and teams — from strategy to editorial standards.
Branding & Identity
Complete visual identity systems: symbol, typography, applications and guidelines.
Digital & Web Design
Interfaces, websites and social media with refined execution and focus on results.
Video, Motion & AI
Editing, motion graphics and creative workflows powered by generative AI.
Over a decade across federal agencies, studios and one of the world's largest creative-as-a-service companies.
Two visual identity systems for two Court presidencies, creative direction across institutional communications and official social channels, and generative AI in daily operations. Awards: Best WhatsApp Channel 2024 (Conbrascom) and Best Visual Identity 2025 (National Communication and Justice Award).
Design for international clients at one of the world's largest creative-as-a-service companies — executive presentations and visual identity, in a fully remote, multicultural environment.
Design and art direction for the Electoral Justice communications, including the 2022 national election cycle, with web projects and nationwide institutional materials.
Art direction for the Ministry of Education communications.
Promoted to lead the digital marketing operation, managing the outsourced agency and its integration with the in-house creative team.
Co-founded and operated an advertising agency specialized in design and content marketing.
Early art direction years in Brasília.